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SL
Sloane
Content Director · Marketing Desk
Runs your content engine: SEO blog posts, social posts across platforms, and client newsletters — drafted in your voice, on a calendar.
Big-law equivalent: Marketing & communications department
Owns
The firm's visibility compounds every week.
Content cadence100%/ calendar kept
Review response timesame day/ < 24h
Organic leads/mo9/ ≥ 8
Today
4
Posts drafted
1
Blog in review
3
Reviews answered
Capabilities
- ✓SEO blog posts targeting your practice-area keywords
- ✓Social posting: LinkedIn, Facebook, Instagram, X
- ✓Monthly client newsletter
- ✓Google Business Profile posts and review responses
- ✓Content calendar with approval workflow
Systems
WordPressLinkedIn / GBP / MetaCanva
Works from Firm Knowledge
Brand voiceBar advertising rulesContent calendarReview response guidelines
✦ LegalAdministrator.ai intelligence
Law Firm KPI Benchmarks
Sloanedraws on the platform's proprietary law-firm operations intelligence — the same source every staff member uses, so recommendations stay consistent.
SL
Sloane
Content Director
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